Creative is the lever. Retention is the margin. Most agencies are still optimising the part that already works.
Paid media and creative for
Meta absorbed most of what media buyers used to do by hand. Audience selection, placement, bidding — automated.
What's left is what you feed the algorithm, and what happens after the click. That's where the leverage moved.
Most agencies didn't move with it. They still sell the hours they spend inside an ads manager that increasingly runs itself.
Spend, revenue, every creative test, every email send, every recommendation and whether we acted on it.
Your account is not a black box you get a PDF about once a month. Signal is the same system we run the agency on, opened up to you.
When media, creative, retention and conversion answer to different people, nobody owns the number. We run all four against the same target.
Keep scrolling — this moves sideways.
Meta and Google. Structure, testing, scaling, and the daily calls that actually move spend.
Most accounts we inherit are over-built and under-fed. We usually take things out before we add any.
Concepts built from what your own customers say in their reviews, produced with AI, iterated on whatever wins.
Volume is easy now. Volume with a reason behind each one still isn't.
Klaviyo campaigns and flows. The revenue your paid media earns but never gets credit for.
Acquisition decides what a customer costs. This decides what they're worth.
Where the funnel leaks and exactly what to change about it.
We write the spec and the copy. Your developer builds it. Nobody pays us to learn their stack.
Performance tells us which angles work. The library remembers why — the hook, the format, the prompt, the result.
After ninety days we're not guessing what to test. We're iterating on what your customers already told us.
What the last thirty days actually did, and which cause explains it.
Every concept states a claim about your customer and what would prove it.
Assets generated inside a locked brand framework, then checked by a human.
Live against real budget. Concepts are bets, not deliverables.
Verdict and reason written back. The next round starts from further along.
You've probably been sold AI before. Here is exactly what runs without us, what waits for a person, and what a machine never touches.
Data collection and sync
Performance monitoring
First-draft analysis
Creative variant generation
Report assembly
Creative concepts
Budget changes within threshold
Campaign launches
Anything sent to you
Every email send
Budget increases above 30%
Strategic direction
Pricing and contracts
Anything reaching your customers unreviewed
Every action is logged in Signal with a name against it. You can see what was decided, by whom, and why.
You don't have to leave your current agency to fix your creative. Creative Engine runs alongside whoever is buying your media.
12 net-new assets a month
3 tested concepts + iteration
Signal, creative views
Monthly rolling
Meta and Google management
Weekly optimisation
You supply creative
3-month initial term
Everything in Core
12 net-new assets a month
Creative loop runs live against spend
6-month initial term
All four modules
20 assets + 4 email campaigns
Six flows built in 90 days
Quarterly strategy, 12-month term
Figures shown are minimum monthly ad spend, paid directly to the platforms and not included in our fee. Retainers are quoted on the teardown and exclude VAT. Software, platform and API costs are billed at cost where applicable. Photography and video production, influencer fees and web development are excluded unless expressly scoped. Two revision rounds per creative asset. Higher-volume or bespoke requirements are scoped before signing.
Anyone can show a screenshot of a good month. What matters is what changed and whether it held.
With us from launch. We kept the account deliberately small — two campaigns, ABO where it earns its place, catalogue held separately for retargeting — and spent the effort on creative instead of structure. Three years, same approach.
British menswear and athleisure. We came in at £10K a month and stayed through the whole climb — Capo now sits on The Sunday Times 100 list of Britain’s fastest-growing private companies.
Five months after switching agency. Revenue grew 480%, net profit grew 910% — most accounts scale revenue and lose margin doing it. This one got more profitable as it got bigger.
We pull your last ninety days from the Meta Ad Library and your account. We tell you which angles are carrying your spend, which are dead weight, and what we'd test next.
You leave with it written up, whether or not you work with us.
Tell us where it's stuck.
Hi PURE, I'm at . We're spending around a month on ads and the thing that's stuck is . Reach me at .